Data Privacy Statement

BSH Home Appliances (Pty) Ltd, 37 Commerce Crescent, Sandown, Sandton, Gauteng („We“ in this notification) as the operator of this website https://www.bosch-home.com/za/ (Bosch Home Appliances South Africa) is the responsible party for the handling of personal information of users of the BSH Group information services („You“). We take the protection of your personal information seriously. We have taken technical and organizational steps to ensure that the data protection regulations and legislation are observed by ourselves and our service providers. In accordance with the applicable data protection legislation, we have provided information below on the type, extent and purpose of the collection, processing and use of data obtained in connection with your use of this website.

Personal information is any information that can be used to discover your identity. This type of information can be for example, your name, mailing address, email address, or telephone number. By using cookies (Extended Part, 1), not directly related to your identity, information can be collected, e.g. how you use BSH Group, can also be personal information. If such information is based on a user-assigned identification and thus is individualized, collected, stored and evaluated. Non-personal information is information that is only aggregated, i.e. grouped into larger, not customizable units, summarized, collected and evaluated.

You can use the BSH Group Information Service without disclosing your identity. Details of the information that we gather as standard when you access the Information Service is set out below under Item “Web server log data” and “Usage profiles using pseudonyms”.

If you register for one of our personalized services (e.g. myBosch) or order a product (e.g. in the supplies shop) we ask you for your name and other personal information, see Item “Registration on BSH Group”.

Any personal information made available by you is used and processed by us for the purposes for which you provided us with this data. The information provided via the contact form, for example, is used by us to process your enquiry.

When you access the BSH Group Information Service, your web browser is technically configured to automatically transmit the following data ("log data") to our web server, which we then capture in log files:

• Date of access

• Time of access

• URL of the referring website

• File retrieved

• Data volume transmitted

• Browser type and version

• Operating system

• IP address

• Domain name of your internet access provider

This is exclusively information which does not allow you to be identified. This information is necessary for technical purposes in order to correctly deliver the content requested by you and its collection is an unavoidable aspect of using websites. The log data is analysed purely for statistical purposes in order to improve our website and its underlying.

We collect and use personal information to:

5.1 send communications to you;

5.2 establish, manage, and maintain our business relationships;

5.3 respond to enquiries and requests;

5.4 develop, provide, and improve our services and products;

5.5 inform you about our services and products;

5.6 obtain feedback from you on our services and products;

5.7 provide you with a more personalized experience when you interact with us;

5.8 conduct administrative and business functions;

5.9 update our records and keep contact details up to date;

5.10 enable you effectively to use and to improve our website;

5.11 compile website usage statistics;

5.12 assess the performance of our website and to improve its operation;

5.13 process and respond to privacy questions, concerns and complaints; and

5.14 fulfil legal and contractual obligations; and

When registering to use our personalised services, we collect certain personal information. During the registration process e.g. for myBosch and supplies store the following information will be requested:

Obligatory information:

• First and last name

• Mobile number

• E-Mail-address

• Password

Optional information:

• Salutation

• Full Address

• Phone number

• Date of birth

• Answering the question „How did you hear about Bosch?“

• Grant consent to receipt advertising.

If you are registered, you can access content and services that we offer to registered users only, which will include our direct marketing services. Registered users also have the option to change or delete data given during the registration at any time. In addition, we can also provide all details regarding the personal information we have collected about you at any time. At your request we will correct or delete information held about you, unless there are statutory retention periods. To contact us in this regard, please use the contact information provided in clause ‎22 of this Data Privacy Statement.

To provide paid services (such as purchase orders in the supplies-Webshop) there is the requirement for additional data to be provided to us, such as payment details. To protect your data during the transmission we use current state of the art encryption methods (e.g. SSL) via HTTPS.

Shopping at the supplies-webshop is available with and without registration.

7.1 Purchase without registration

With a purchase in the supplies-Webshop without registration, we collect the following data:

• Salutation, first name, last name, street name, house number, postal code, city

• E-mail address

• Billing data (depending on the selected payment method by the user)

We may also collect the following Optional data:

• Phone number

• Mobile number

We use this information solely to handle the order and to contact you in the case of queries.

7.2 Purchase with registration

Having registered (see clause 11 above) and should you then wish to purchase as a registered user, then we store data as mentioned in clauses ‎4, ‎5, ‎7 and‎11 as well as time and extent of all purchases as a registered user (incurred history purchases).

When signing up for subscription of our newsletter, the data you provide will be used exclusively for this purpose.

For an effective registration we require your name and a valid e-mail address. To verify that an application is made by the real owner of an e-mail address; we use the "double-opt-in" method. For this purpose, we record the order of the newsletter, the sending of a confirmation e-mail and the receipt of the hereby requested answer. The data will be used exclusively for sending newsletters and not shared with third parties.

The consent to the processing of your personal information and the subsequent use for the dispatch of newsletters can be revoked at any time. In each newsletter you will find an appropriate link. You can also unsubscribe directly on BSH Group at any time or tell us your request via the contact corresponding options specified at the end of this document.

On contacting us by e-mail or contact form, the details you provide will be stored and used for the purpose of processing in accordance with your request and for possible follow-up questions.

Minors should not transmit personal information to us without consent of their parents or guardians.

The Information Service contains links to other websites. We have no influence on the compliance or non-compliance of the operators of these sites with the data protection provisions.

We may share the information we collect with:

12.1 Our parent company, subsidiaries and affiliates

We share information with our parent company, subsidiaries and affiliates to help provide our services or conduct data processing on our behalf.

12.2 Our service providers and business partners

We may provide information to our vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include, for example:

• payment processors and facilitators;

• cloud storage providers;

• marketing partners and marketing platform providers;

• data analytics providers.

• research partners;

• vendors that assist us to enhance the safety and security of our Social media platforms;

• consultants, lawyers, accountants and other professional service providers; and

• insurance and financing partners;

12.3 For legal reasons or in the event of a dispute

We may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.

12.4 With your consent

We may share your information other than as described in this statement if we notify you and you consent to the sharing.

• As our customer, we are allowed to send you direct marketing material relating to our own products and services.

• In addition, and with your consent, we can send you marketing materials from our affiliated service providers and partners who provide products and services that are similar to those that we offer.

• You may opt out of receiving further marketing materials from us at any time and manage your communication preferences by:

o following the unsubscribe instructions included in each marketing email or SMS text message from us, or

o unsubscribing from our e-mail newsletter using the following link: https://www.bosch-home.com/za/service/contact-us/contact-and-info-newsletter-unsubscribe. We will comply with your request as soon as is reasonably practicable.

• If you opt out of receiving marketing related communications from us, we may still send you administrative messages as part of your ongoing use of our website, solutions, or personalized services.

• We do not provide your personal information to unaffiliated third parties for direct marketing purposes or sell, rent, distribute, or otherwise make personal information commercially available to any third party.

We are committed to protecting your personal information from misuse, loss, unauthorised access, modification or disclosure by using a combination of physical, administrative and technical safeguards and contractually requiring that third parties to whom we disclose your personal information do the same. Whilst we make every effort to secure our websites, you should note that the internet is not completely secure; thus when you submit or post personal information online, you should be aware that we cannot guarantee the security of any personal information that you submit or post online.

1. Analytics

Analytics refers to the process of collecting, processing, and analysing data to gain insights and make decisions. For us, it's like examining patterns and trends to better understand how our products and services are used by you. This insight allow us to make our products and services more user-friendly. It also enables us to identify areas for improvement and innovation in our products and services. Our websites integrate with analytics platforms (e.g., Adobe Analytics). These platforms provide JavaScript code that is added to the website. This code interacts with cookies or similar technologies to collect data when users interact with our website. As users navigate the website, the analytics code collects data from the cookies/pixels. This data we collect includes information on page views, clicks, time spent on pages, and other relevant metrics.

Analytics platforms aggregate the collected data, providing us with insights into user behaviour and website performance. This aggregated data is used for understanding audience demographics, popular content, and areas that may need improvement.

2. Marketing and Tracking (including Re-Marketing)

We may collect and use your personal data to send you relevant marketing communications. These communications could include product updates, promotional offers, and newsletters. You can easily manage your communication preferences and opt out if desired.

We also carry out digital marketing activities including retargeting. Retargeting, also known as remarketing, means showing targeting ads to users who have previously interacted with Our website or digital content but did not complete a desired action, such as making a purchase.

When a user visits our website and takes specific actions (e.g., views a product, adds an item to the cart), a tracking pixel or cookie is placed on their device. This allows us to show targeted ads to these users as they browse other websites or social media platforms, encouraging them to return to our website.

Please see Section XII for more information on the providers including information about the specific usage and additional information on provider-specific data protection aspects.

3. Cookies and similar Technologies

When you visit our website cookies or a so-called pixel-code/web beacon as well as similar technologies can be used by us. These technologies will allow us to interact with your browsing device as follows:

• Cookies are small text files that are stored in a special memory area of your browser which enable us to identify you when you revisit our website.

• Web beacons are tiny graphic files that contain a unique identifier that allows us to recognize user activity such as how often you have visited our website.

• We may also use direct server side solutions and similar technologies to measure the usage of our websites as well as the reach of our advertisements.

• Cookies and similar technology may be used for a variety of reasons such as making the website work or show you personalized content and advertisement.

We use the following types of cookies on our website

• Functional Cookies and Technologies (necessary to make the website available, secure and work properly)

• Analytics Cookies/Similar Technologies

• Marketing Cookies/Similar Technologies

• Third Party Cookies/Similar Technologies

For more information on specific cookies and similar technology we use on a specific website please see the cookie banner/notice. Functional Cookies will be used by us even you decline other types of cookies, as these are necessary for the use of the websites. All other Cookies as well as similar technologies will only be used, if you accept the relevant category of cookie within the cookie banner/notice and you can modify this choice at any time.

4. Profiling (based on Permission)

We offer you the option to enable profiling, which allows us to personalize your experience and provide you with tailored content. We want to ensure transparency and give you control over how your personal data is used. Profiling involves the automated processing of your personal data to analyse and predict your characteristics, preferences, behaviour, or interests.

By enabling profiling, we can better understand your needs and deliver a more customized experience based on such information and to enhance your experience on our website. This includes personalizing recommendations, delivering targeted advertisements, and improving our services based on your preferences.

To create your profile, we may collect and analyse various types of data, such as your browsing history, search queries, location information, and demographic details. You can find a comprehensive list of the data categories we utilize if you agreed in profiling in Section XIV, located at the end of this document. Rest assured that we handle your data with utmost care and in accordance with applicable data protection laws.

Our profiling activities are based on your consent, which you can freely give or withdraw at any time. We also rely on our legitimate interests in providing you with a tailored and relevant experience. You have the right to control your data and profiling preferences. You can choose to enable or disable profiling through your account settings or privacy preferences. Additionally, you can exercise your data protection rights, including the right to access, rectify, or delete your personal data at any time.

We may share your data with trusted third parties for profiling purposes. However, we only do so with your explicit consent or when necessary to provide our services. We ensure that appropriate safeguards are in place to protect your data when shared with these parties.

Please see Section XII for more information on the providers including information about the specific usage and additional information on provider-specific data protection aspects.

5. Cookie Handling, Tools and their providers

Once you have chosen which cookies you accept/decline, you can always revisit the privacy settings in the cookie banner/notice by clicking on the check mark located on the bottom left-hand side of our website and accommodate the changes. You also can delete the cookies set manually via the respective setting in your browser.

You can find a comprehensive list of the marketing and analytics tools we utilize in Section XII, located at the end of this document. This section not only provides the names of the tools but also describes the type of data processing conducted by each respective tool or provider.

6. Legal Basis for data handling

All processing described above, in particular the setting of pixels and cookies for reading out information on the end device used, will only be carried out if you have given us your consent to do so. You can revoke your consent at any time with effect for the future by as described in “Cookie Handling” above. Alternatively, you can use the deactivation page for EU consumers at: http://www.aboutads.info/choices or http://www.youronlinechoices.eu/.

We base the above data processing operations in GDPR regions on:

a) Your consent pursuant to Art. 6 para. 1 lit. a) GDPR:

• Cookies for recording usage behaviour

• Web Analytics & Marketing via Cookies and/or similar technologies

• Profiling

b) a legal permit in accordance with Art. 6 para. 1 lit. b) GDPR:

• Registration on our website

• Comfort registration (Social Sign-On Option)

c) a legal permit in accordance with Art. 6 para. 1 lit. f) GDPR:

• Technical cookies, which are necessary for the provision of the website

• Interactive Digital Assistants

• Technical providing for the presentation of the website (e.g. Content Delivery Networks, security functions)

• Additional website functions (e.g. product videos)

• log data

• Session cookies and persistent cookies for convenience features

List of the Third party providers and their use

• Facebook and Instagram including WhatsApp and Facebook messenger is provided by the following entities:

o for countries in the European region: Meta Platforms Ireland Limited, Merrion Road Dublin 4 D04 X2K5, Ireland

o for other countries: Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025,USA;

http://www.facebook.com/policy.php;

https://help.instagram.com/519522125107875

Meta is providing the following services:

o as social media provider

o providing chat functionality via WhatsApp and Facebook Messenger

o Facebook Pixels and Custom Audiences, where For Facebook Pixels and Custom Audiences, Facebook processes your data under a joint responsibility with us, in accordance with the contract we concluded with Facebook on our joint responsibility. We do not have access to your individual tracking data processed by Facebook as Facebook provides us with aggregated data only. We may share this aggregated data with third parties, e.g. cooperation partner for marketing purposes.The essence of this contract is available here:

https://www.facebook.com/legal/controller_addendum.

o You can find information about Facebook ads and Facebook pixels with the following links:

https://www.facebook.com/policy and https://www.facebook.com/business/help/651294705016616

o To permanently prevent the collection of usage data, please use the following link:

https://www.facebook.com/policies/cookies/

As a registered Facebook user, you can also set what types of ads are displayed to you within Facebook, use the following link:

https://www.facebook.com/settings/?tab=ads

• X Corp, formerly Twitter, as social media provider is provided by the following entities:

o for countries of the European Union, EFTA States, or the United Kingdom: Twitter International Unlimited Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 IRELAND and

o for all other countries: X Corp.

1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy.

• Pinterest as an online marketing tool is provided as follows:

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland, https://policy.pinterest.com/en/privacy-policy. The Pinterest Tag help us analyse use of our website and to track the effectiveness of our advertising campaigns (Conversion Tracking). We also use the Pinterest Tag to create audiences and show you personalized advertising based on your interest in our products (retargeting). For this purpose, Pinterest Europe processes data, which the service collects from pixels, cookies and similar technologies on our website.

If you have a Pinterest account and have allowed Pinterest Europe to do so in your account’s privacy settings, Pinterest Europe may also link the information collected about your visit to us with your Pinterest account and use it for showing you the targeted advertisements. You may see and change the privacy settings, especially for personalisation, in your Pinterest account at any time. For more information please see https://help.pinterest.com/en/article/edit-personalization-settings.

If you have not agreed to the use of the Pinterest Tag, Pinterest Europe will only show you general Pinterest Ads which have not been created based on the data collected about you.

This collection and transmission of activity data within the scope of the Pinterest Tag is carried out by us and Pinterest Europe as joint controllers within the meaning of Article 26 GDPR. We have an agreement with Pinterest Europe concerning this processing as joint controllers. This agreement defines the division between us and Pinterest Europe of the duties under data protection law. In this agreement, we and Pinterest Europe have agreed, among other things, that we are responsible for providing you pursuant to Articles 13 and 14 GDPR with all information about our joint processing of your personal data and that Pinterest Europe is responsible for facilitating the exercise of rights of data subjects pursuant to Articles 15 to 20 GDPR. You may see more information on this agreement below.

Responsibilities of us and Pinterest Europe under the Joint Controllership Agreement

Pinterest Europe is responsible as sole controller for the processing of activity data subsequent to their transmission. You can find more information on how Pinterest Europe processes Personal Data, including the legal basis Pinterest Europe relies on and the ways to exercise Data Subject rights against Pinterest Europe, in Pinterest Europe’s Privacy Policy at

o https://policy.pinterest.com/privacy-policy#section-residents-of-the-eea

o In addition, you can find out more about the Pinterest Tag at

https://help.pinterest.com/en/business/article/pinterest-tag-parameters-and-cookies.

• Adobe is providing several services which are used or can be used via our websites. These services are provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe”). You can find additional information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html.

We use the following services:

• for web analytics we use Adobe Audience Manager und Adobe Tracking being part of the Adobe Marketing Cloud: The information relating to your use of our website is transferred to Adobe servers, analyzed and solely returned to us as cumulative data. This data allows us to identify trends in how the website is generally used. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected.

• for A/B testing we use Adobe Test & Target: Adobe Test & Target works on the basis of A/B tests. This means that the person using our website is shown a different version of the website from the original (e.g. with altered design and content). Comparing both versions provides us with information about which version of our website is preferred by users. When Adobe Test & Target is used, the only information relating to you that is processed cannot be used to identify you. IP anonymisation is also activated, meaning that your IP address is shortened before Adobe Test & Target carries out any further processing. We do not conflate the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected. You can also use the following link if you wish to prevent your usage data being collected: http://bsh.tt.omtrdc.net/optout.

• Google is providing several services which are used or can be used via our websites. These services are provided via several brands or tools, which we describe in more detail below. In general these services are provided by the following entities:

o for countries of the European Union (EU), the European Economic Area (EEA) and Switzerland: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

o for other countries including UK: Google LLC (formerly Google Inc.), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

You can find general information on how personal data is processed when Google tools are used via the following link https://policies.google.com/privacy. Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin. To disable only interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link at https://support.google.com/ads/answer/2662922?hl=en-GB.

We are using the following Google tools in the following specific way:

• YouTube for the presentation of videos on our websites. If you declined the use of cookies via the cookie banner, you may be ask to consent separately for consent before the display of such videos on our website. Only if you consented, any possible data transfer will start.

• YouTube as social media provider, where we present videos on different YouTube Channels. Please see the privacy information stated above when using such channels.

• Google reCAPTCHA: In order to protect your website interactions, such as logins or registrations, it performs risk assessments on website users, we use Google reCAPTCHA for these purposes. These assessments use cookies and collect personal information. However, Google may only set cookies and use personal information with users' prior consent, which can be given via the Cookie Layer.

• Google Maps as service for location and mapping services, whereby only such data is used, you provide in using that service. A proximate location is used to show e.g. partners near your location or verify the postal code for service requests.

• Google GA4 Technology is used by us (only if you gave your cookie consent), to implement server side tracking as similar technology to cookies. In using that tool, we do not send usage data or similar data to Google, but use the tool to send information of the website use to our servers. This data is processed by us and does not allow any individual identification of you or your device, you use the website/service from.

• Google Tag Manager (GTM) is a tool used by us enabling us to manage and deploy marketing tags on websites without code modification. Tags include analytics and tracking codes, providing insights into website performance and user behaviour. While GTM itself doesn't set cookies, tags deployed through it may use cookies for tracking.

• Google Ads & Remarketing

We use online marketing tools from Google on our own responsibility. The cookies used in this service generally lose their validity after 30 days and are not intended to identify you personally. Google merely provides us with statistical evaluations. Google processes your information in accordance with Google's data usage policy.

Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin.

To disable interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link at

https://adssettings.google.com/authenticated?hl=en_GB

Interest ads can also be deactivated via the link http://www.aboutads.info/choices if the provider has joined the self-regulatory campaign "About Ads".

• Google Ad Server

We use online marketing tool (formerly DoubleClick) of Google. The usage data will be deleted after 540 days from the time of collection. For more information about DoubleClick, please visit

https://support.google.com/admanager/answer/6022000?hl=en,

We use online marketing tools from Google on our own responsibility. To this end, we have agreed with Google in a data protection agreement that our customers' data may only be processed on the basis of our instructions, may not be passed on to third parties and must be sufficiently technically protected.

• Medallia Experience Orchestration is an online (re-)marketing platform provided by Medallia, Inc., 6220 Stoneridge Mall Rd, Floor 2, Pleasanton, CA 9458, USA. We use this service for our website as a marketing tool to display personalized information to you on our websites, as well as on websites of other providers, about our products that may have interested you while using our website. Medallia provides us with statistical analysis for this purpose. This service also provides us with cross-device and cross-context usage profiles (data) to help us learn more about our website users. We do not use this data to identify you personally.

Medallia processes this data on our behalf within the framework of a data protection agreement, in which we have agreed that our customers' data may only be processed on our instructions, may not be passed on to third parties and must be sufficiently technically protected. For detailed information on the cookies we use and the purposes for which we use them, refer to our cookie consent preference centre. These preferences can be updated at any time and you can also deactivate tracking in making a new choice by modifying your choice there. Most internet browsers are configured to automatically accept cookies. These settings can be modified to selectively accept, block cookies, or alert you when cookies are being sent to your device. You may also refer to your browser’s documentation or visit www.allaboutcookies.org for ways to manage cookies. Additional information on Medallia and its data handling can be found with the following link: https://www.medallia.com/privacy-policy/.

• ChannelSight for conversion tracking purposes the provider of the service is ChannelSight Ltd., Suite 3, Anglesea House, Carysfort Ave., Blackrock, Co. Dublin, Ireland (www.channelsight.com). You can purchase a large number of our products directly via the corresponding hyperlinks (e.g. a button “Buy Online”) to cooperating dealers' online stores (e.g. the function "Visit retailer shop"). If you follow the respective hyperlink to the chosen product page in the dealer's online store, we use JavaScript code and cookies (i.e. conversion tracking) to log that you clicked on the hyperlink and whether or not you purchase the product in the dealer's online store. The usage data collected in this way is used to measure the attractiveness of the "Visit retailer shop" function and, where applicable, for commission settlement purposes with the dealer's online store (i.e. affiliate marketing). Sometimes dealers' online stores pay us a commission when we successfully redirect prospective buyers and customers to them. The information relating to your use of the "Go to dealer's website" function is transmitted to ChannelSight servers, analysed and returned to us, to allow us to evaluate trends relating to use of the "Visit retailers shop" function. Please note that the aforementioned tracking is directly connected to the "Visit retailer shop" function, where we will you inform directly of the intended use of data. By using the "Visit retailer shop" button on our website, you give your consent for the inter-website recording of your website use and the analysis by us for the indicated purposes, and in particular to the associated data collection by ChannelSight and the retailer, as well as the transfer of data from ChannelSight and the retailer to us. The usage data is deleted once it is no longer required for commission settlement and analysis.

Opt-out: To prevent the collection of usage data via Channelsight, please use the Channelsight opt-out Web site with the following link:

https://www.channelsight.com/privacypolicy/

• We use Mouseflow to improve our website and the services it offers. Mouseflow is provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. On our websites we record the mouse movements and clicks of randomly selected users of our website, whereas your IP address is anonymized. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address.. The usage data is deleted three months after the date on which it is collected. Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out/

We use cookies and tracking pixels to gather data regarding your use of the Information Service (and its newsletters) for the purposes of advertising and market research, and in order to tailor the BSH Group Information Service to its users' needs. The gathering of this usage data and the creation of a usage profile is carried out on an anonymized basis using a cookie ID.

We create and store these usage profiles solely in anonymized form and do not combine them with your name or with any other information such as your email address which may reveal your identity.

We capture usage data and create usage profiles with the help of the Adobe Analytics service from Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe"). Information regarding your use of the BSH Group Information Service is transferred to servers at Adobe, where it is analysed and returned to us as cumulative data, which reveals trends in the general use of the website.

You are entitled to object to the gathering of your usage data and to the creation of an anonymised usage profile of this sort (opt-out). You can declare your objection to this on Adobe's opt-out website. For the functioning of the cookies and opt-out options in Adobe Analytics, please see the official documentation supplied by Adobe at the following URL: http://www.adobe.com/en/privacy/opt-out.html. and / or

To capture the usage data and to create the user profiles, we use the service Google Analytics of Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA („Google“).

The processing of data occurs in the United States, a country outside the scope of Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal information and on the free movement of such data (OJ L. 281 p 31). The information about your use of the BSH Group website will be transmitted to Google server, analysed and given as cumulative data back to us, expressing trends in general site usage.

You are entitled to object to the gathering of your usage data and to the creation of an anonymised usage profile of this sort (opt-out). You can declare your objection to this on Google's opt-out website. For the functioning of the cookies and opt-out options in Google Analytics, please see the official documentation supplied by Google at the following URL: https://tools.google.com/dlpage/gaoptout?hl=en.

We use another service provided by Google Inc., the remarketing. When you have already visited our websites, online services and you are interested in our offers, you will be addressed again through targeted advertisement on the sites of the Google Partner Network. The insertion of advertisement is done through the usage of cookies. Using the text files your user behaviour can be analysed when you visit the site and then used for targeted product recommendations and interest-based advertisement.

If you prefer not to receive interest-based advertisement, you can disable the use of cookies by Google for this purpose, by visiting this page.

[Facebook]

BSH Group uses social plug-ins ("plug-ins") from the social network Facebook.com, which is operated by Facebook Inc., Palo Alto, CA, USA ("Facebook"). The plug-ins are identified with the Facebook logo or the suffix "Facebook", "like", or "share".

If you visit a page on our website that contains such plug-ins, they are initially disabled. The plug-ins are not enabled until you click the button that is provided. By enabling the plug-ins, you establish the connection to Facebook and declare your consent to the transmission of data to Facebook. If you are logged into Facebook, Facebook can associate the visit with your Facebook account. If you press the respective button, the corresponding information is transmitted directly to Facebook by your browser and stored there.

For information about the scope and purpose of data collection, the further processing and use of the data by Facebook, your rights and the settings you can configure to protect your privacy, please refer to the Facebook Data Protection Notice.

If you do not want Facebook to collect data about you via our website, you have to log out of Facebook before visiting our site.

[Google+]

BSH Group uses social plug-ins ("plug-ins") from the social network plus.google.com, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). The plug-ins are identified with the Google+ logo or the suffix "Google+" or “Google plus”, or "+1".

If you visit a page on our website that contains such plug-ins, they are initially disabled. The plug-ins are not enabled until you click the button that is provided. By enabling the plug-ins, you establish the connection to Google and declare your consent to the transmission of data to Google. If you are logged into Google+, Google can associate the visit with your Google+ account. If you press the respective button, the corresponding information is transmitted directly to Google by your browser and stored there.

For information about the scope and purpose of data collection, the further processing and use of the data by Google+, your rights and the settings you can configure to protect your privacy, please refer to the Google Data Protection Notice.

If you do not want Google to collect data about you via our website, you have to log out of Google+ before visiting our site.

[YouTube]

BSH Group uses the YouTube video platform operated by YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066 USA. YouTube is a platform that enables playback of audio and video files.

When you load a page on our website, the integrated YouTube player establishes a connection to YouTube in order to ensure the technical transmission of the video or audio file. When the connection to YouTube is established, data is transferred to YouTube.

For information about the scope and purpose of data collection, the further processing and use of the data by YouTube and your rights and the settings you can configure to protect your privacy, please refer to the YouTube Data Protection Notice.

[Twitter]

BSH Group uses social plug-ins ("plug-ins") of the social network Twitter, which is operated by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plug-ins are identified with a Twitter logo or the suffix "tweet".

If you visit a page on our website that contains such plug-ins, they are initially disabled. The plug-ins are not enabled until you click the button that is provided. By enabling the plug-ins, you establish the connection to Twitter and give your consent to the transmission of data to Twitter. If you are logged into Twitter, Twitter can associate the visit with your Twitter account. If you press the respective button, the corresponding information is transmitted directly to Twitter by your browser and stored there.

For information about the scope and purpose of data collection, the further processing and use of the data by Twitter, your rights and the settings you can configure to protect your privacy, please refer to the Twitter Data Protection Notice.

Please address any questions on data protection or applications for the correction, blocking or deletion of your personal information. To contact us in this regard, please use the contact information provided in clause ‎22 of this Data Privacy Statement directly to the contact persons specified in the site's legal notice.

If you have any compliant about the manner in which we handle your personal information you may lodge a complaint with the South African Information Regulator (inforeg@justice.gov.za).

In order to provide you with the personalized services, your data may be subject to cross border data transfers. When making cross border transfers of personal information we will ensure that the third party processor is subject to a law, binding corporate rules or binding agreement which provides an adequate level of protection for the lawful processing of your personal information and includes provisions, relating to the further transfer of personal information from the recipient to third parties who are in a foreign country. Where applicable, we will contractually commit to employ suitable technical and organizational measures to protect your personal information as required by the data protection regulations and legislation, (hereinafter referred to as “Supplier Data Processing Agreements”) as well as other suitable safeguards recognized by applicable data protection regulations and legislation.

We require user profile information in order to provide certain of our personalized services. We retain such information for as long as you maintain your account.

Once information is no longer necessary to provide personalized services, enable customer support, to enhance the user experience or for other operational purposes, we will take steps to prevent access to or use of such information for any purpose other than compliance with these requirements or for purposes of safety, security and fraud prevention and detection.

You may request deletion of your account at any time through our customer support channels.

We may also retain certain information if necessary for its legitimate business interests, such as fraud prevention and enhancing users' safety and security.

Marketing material opt-out

You can also opt-out of receiving emails and other messages from us by following the instructions in those messages. Please note that if you opt out, we may still send you non-promotional messages, such as order confirmations.

This Data Protection Statement will be amended, if necessary, in order to communicate any changes to our services that are of relevance to data protection, e.g. where new services are introduced or in order to meet current legal requirements.

If you have any questions about data protection, please send us an e-mail using following e-mail address:

Mr. Thomas Barth

Chief Data Privacy Officer BSH Group

Chief Information Security Officer BSH Group

Data Protection and Information Security

BSH Hausgeräte GmbH

Postfach 830101

D-81701 Munich

E-mail: BSH-Dataprotection-InformationSecurity@bshg.com