Living a conscious lifestyle means caring about so many things – especially when it comes to the food we eat. More and more, we want to know where our food comes from and understand how it impacts us and the world we live in.
Part of that conscious food journey is food storage. How you store your food has a direct influence on the freshness, nutrition, taste and the ecological footprint of your food – and it impacts food waste. In 2020, the world produced around 931 million tons of food waste, and more than 60% came from private households.*
It is in all our interests to reduce this number, and we are convinced it is possible. We engineer our fridges to support conscious food storage, and a healthier, more sustainable lifestyle. Our cooling appliances provide the ideal conditions to store fresh food, and keep it deliciously fresh for longer. For more taste, less waste.
We make it our mission to provide optimal storage solutions for your fresh foods. That’s why our fridges keep your vegetables fresh longer and give you a better view of what’s inside your fridge at any time – thanks to plenty of space and flexibility.
The VitaFresh XXL freshness system helps you enjoy more and waste less. Two separate VitaFresh compartments with integrated climate control create the ideal environment for all your fresh food.
Simply adjust the conditions in the drawers for maximum freshness. Reduce food waste the easy way.
With Flex Interior you always have an overview and store your food in a well-organised way with plenty of flexible options.
Never defrost your fridge freezer again. No Frost circulates dry, cold air evenly throughout your fridge freezer and prevents ice from forming. That way, no ice builds up on the back wall of your fridge. Without a layer of ice, your freezer drawers are always easy to open and close.
No more defrosting also means your frozen foods won't thaw or spoil. For more convenience and less food waste.
More fresh food needs more space. That’s why our refrigerators offer XXL capacity to store even large and bulky foods, like large vegetables or whole baking trays. And more space helps you keep your fridge organised, so nothing is overlooked and less food is wasted. The larger interior also gives you easy access to your fridge contents. Storing food has never been easier.
Choosing a ‘zero is hero’ lifestyle can truly make a difference. And everyone can do their part. An essential step to reduce food waste is by storing food better to prevent spoiling. That's good for the environment and good for you: so you'll enjoy fresh and healthy food – day after day.
*The Enormous Scale of Global Food Waste by Niall McCarthy, 5 Mar. 2021 https://www.statista.com/chart/24350/total-annual-household-waste-produced-in-selected-countries/
